Perception of E-Mobility related OEM-brands – an evaluation of potential influencing variables

In the 21st century where the energy conservation, the environmental protection and sustainable issues are growing concerns, the development of electric vehicles gets more and more important especially against the background of the increasing population in the near future. Increased environmental awareness and the dependence on crude oil import require new vehicle drive technology. Many global automobile companies are planning to sell electric vehicles by 2012. We assume that the preference of specific car brands influence the perception of product competence of the consumer in the development of E-Mobility related OEM-brands. The success of an electric mobility strategy of an OEM depends in our opinion on the consumer perception of their electric vehicle development competence. In this paper we review new empirical research findings on the perception of E-Mobility related OEM-brands.